The Pixel Upgrader campaign aimed to inspire existing Pixel owners to transition to the latest Pixel 8 and Pixel 8 Pro. Leveraging client-provided assets, this project involved creating visually engaging email layouts and motion-based content to drive user upgrades. The campaign delivered a seamless storytelling experience that showcased Pixel’s most advanced features by manipulating video clips, crafting GIFs, and optimizing visuals for email.
The Project Scope:
A series of three emails were designed to progressively guide users toward upgrading:
Email 1: Introduction of the exclusive upgrade offer with clean, eye-catching visuals.
Email 2: A visual refresh paired with a reminder 5 days later.
Email 3: Final nudge, featuring dynamic content to reinforce urgency and value.
The design work focused on maximizing clarity and engagement while ensuring compatibility across email platforms.
Visual Storytelling Through Motion
The campaign visuals were built around clear, concise messaging and dynamic elements that brought Pixel’s story to life:
Animated GIFs: Curated and edited video clips to showcase Pixel 8 and Pixel 8 Pro’s standout features. Each motion asset was compressed and optimized to ensure fast loading without compromising quality.
Layouts: Designed clean, modular email layouts that balanced visuals and text to drive user attention toward the call-to-action.
Focus on Features: Highlighted key product benefits—best-in-class camera, Google AI tools, and upgraded performance—through engaging visuals and motion sequences.
