In addition to designing the email, I created a custom animation to highlight the Energy Saver feature, which demonstrates how Google's smart home system can help reduce energy consumption. The animation visually illustrates the functionality of establishing a Routine that saves energy by automatically turning off lights and smart plugs after 20 minutes of inactivity. This dynamic element not only captured the feature's practicality but also enhanced the visual storytelling within the email, reinforcing the campaign's message of convenience, sustainability, and energy efficiency.
