Developed detailed storyboards for three distinct concepts, each illustrating the narrative flow, key scenes, and transitions to effectively communicate Brex's value propositions.
Designed a library of reusable visual elements, including icons, illustrations, and UI components, ensuring consistency and efficiency in the animation process.
Established comprehensive guidelines covering typography, color schemes, and animation styles, aligning with Brex's brand identity to maintain a cohesive visual experience.
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Prepared assets for three video aspect ratios—16:9, 1:1, and 9:16—to accommodate various platforms and devices, ensuring optimal viewing experiences across all channels.
The structured approach and detailed deliverables facilitated a seamless collaboration with the motion designer, resulting in an animation that effectively showcased Brex's financial solutions and resonated with their target audience.
