Brex is a financial technology company that offers credit cards, expense management, banking, bill pay, accounting, and travel solutions for startups, mid-size companies, and enterprises.
Brex sought to create an engaging animation to showcase their suite of financial solutions, aiming to highlight the benefits of their integrated platform to potential clients.
As the designer, I was responsible for conceptualizing and designing the animation, providing comprehensive assets for a freelance motion designer to execute the final product.
Deliverables:
Storyboards
Developed detailed storyboards for three distinct concepts, each illustrating the narrative flow, key scenes, and transitions to effectively communicate Brex's value propositions.
Reusable Components
Designed a library of reusable visual elements, including icons, illustrations, and UI components, ensuring consistency and efficiency in the animation process.
Guidelines
Established comprehensive guidelines covering typography, color schemes, and animation styles, aligning with Brex's brand identity to maintain a cohesive visual experience.
Multiple Video Formats
Prepared assets for three video aspect ratios—16:9, 1:1, and 9:16—to accommodate various platforms and devices, ensuring optimal viewing experiences across all channels.
Outcome
The structured approach and detailed deliverables facilitated a seamless collaboration with the motion designer, resulting in an animation that effectively showcased Brex's financial solutions and resonated with their target audience.
Brex sought to create an engaging animation to showcase their suite of financial solutions, aiming to highlight the benefits of their integrated platform to potential clients.
As the designer, I was responsible for conceptualizing and designing the animation, providing comprehensive assets for a freelance motion designer to execute the final product.
Deliverables:
Storyboards
Developed detailed storyboards for three distinct concepts, each illustrating the narrative flow, key scenes, and transitions to effectively communicate Brex's value propositions.
Reusable Components
Designed a library of reusable visual elements, including icons, illustrations, and UI components, ensuring consistency and efficiency in the animation process.
Guidelines
Established comprehensive guidelines covering typography, color schemes, and animation styles, aligning with Brex's brand identity to maintain a cohesive visual experience.
Multiple Video Formats
Prepared assets for three video aspect ratios—16:9, 1:1, and 9:16—to accommodate various platforms and devices, ensuring optimal viewing experiences across all channels.
Outcome
The structured approach and detailed deliverables facilitated a seamless collaboration with the motion designer, resulting in an animation that effectively showcased Brex's financial solutions and resonated with their target audience.
Concept #1
Storyboard
Concept #2
